Introduction

In this assessment, we have two linked tasks. One task is to make a 30 second advertisement on a product of your choice, and the other is to make three print advertisements. These two tasks should have clear links to each other in style as if they were part of the same advertising campaign. The entire process is split into four different sections categorized as: Research, Planning, Production and Evaluation.


Research

In research, we are informed to look up and analyze different advertisements and products to help us develop our own ideas for an advertisement campaign along with concepts of the individual components, i.e the three prints and the video. The more specific requirements are to analyse and compare the micro-elements, conventions and persuasive methods of two different print based adverts and two different video adverts, all of which need to relate to the product you've decided to use. Along with this, you need to make questionnaires, surveys, and general research into the target demographic of the product. Through all of this you're expected to begin to make observations on how all of this will affect your decisions later on.

Planning

Planning is able to be further split into two sections: Ideas and Planning Documents, although it's counted as one unit.
In the ideas section of this segment you are to describe how your research has affected and helped develop your original idea. From there, you're to outline three different variations of your video advertisement and then go on to write a paragraph or so on which one of the three you picked and why you went for it. After this paragraph you need to write a treatment of your chosen idea in which you describe the scenes, characters, and micro-elements you will employ in written form. If applicable to your advert, it's also required that you produce a script to go alongside this.
The documents section of this segment simply requires you to give evidence of using a variety of pre-production forms and documents that are normally standard to fill out before production either due to how practical they are for completing the production efficiently and at a high quality, such as shot lists and storyboards, or to ensure the safety of people and equipment on the set, such as risk assessments, release forms and location recce.

Production

In production you quite obviously need to show evidence of your advertisements. Aside from that you also need descriptions of what you did as you produced both types of adverts, reflections on how you worked with the crew, and then more descriptions on how you made the adverts in their respective programs.

Evaluation

The evaluation is a 1000 word assessment and report on the rest of the project. It must cover the success of the project, how your research shaped your decisions and ideas as it developed, and what media based skills, knowledge and understanding you used during the course of the assignment.

PS
It's important to note that the theme of assessing and giving reasons for your decisions is prominent throughout the whole assessment, not just where I have mentioned it.